In the current era, many businesses have shifted towards selling their products online. As transactions occur, the need for a payment processing system, known as a Payment Gateway, becomes essential for numerous businesses operating on various websites or even for sales through chat channels like Facebook, Instagram, TikTok, or Line Official. These platforms can utilize the services of a Payment Gateway through something called 'Payment Link'. Payment Gateways aggregate various payment channels. In this article, we will explore and understand the unique features of each payment channel in greater detail.

Credit Card / Debit Card

In the credit and debit card payment channels on Payment Gateways, the process is convenient and secure. This is because Payment Gateways are equipped with a high-security standard known as PCI DSS (Payment Card Industry Data Security Standard). Additionally, customers who make payments through this channel can also enjoy various privileges and benefits associated with using their credit cards.

Promptpay

Prompay is another highly popular payment channel in Thailand. It is an electronic payment system provided by the Bank of Thailand. Prompay has also been integrated into Payment Gateways. Customers can make payments by scanning a QR code, offering a convenient and efficient transaction method

Mobile Banking

Paying through bank applications on Payment Gateways differs from traditional bank account transactions. The Payment Gateway system enhances convenience significantly. Customers simply select the option to pay through a bank account, choose their bank, and the system automatically redirects them to the respective bank's application. It pre-fills the account number and the price of the product, simplifying the process by eliminating the need to manually copy account numbers and reducing the risk of incorrectly entering the product price.

Credit Card Installment

Installment payments are a method of paying for goods or services in periodic installments. The interest charged on these installment payments depends on the number of months chosen for the installment plan. The responsibility for paying this interest is determined by the merchant; it can either be borne by the store or passed on to the customer.

eWallet

Popular eWallets in Thailand include TrueMoney Wallet, Rabbit LINE Pay, and others. They offer a convenient and often more secure alternative to traditional payment methods, and their usage has been growing rapidly in Thailand, especially with the increasing penetration of smartphones and the internet.

Conclusion

Payment through Payment Gateways can be done via multiple channels, each with its distinct advantages. Merchants can consider opening various payment channels based on an analysis of their customer base's behavior. Choosing channels that provide convenience for customers significantly enhances the chances of successfully closing sales.